Global PR firm Weber Shandwick have commissioned Manchester production house WhiteNoise Media to produce video content for supermarket giant Aldi.
WhiteNoise created a 20-second stop-motion animation to celebrate World Banana Day on the 20th April, bringing to life Aldi's Twitter feed and catching over 1.3million Facebook fans on their evening commute.
"We are living in a fast growing world of ever increasing online engagement, so greater content and video marketing is a key way to engage your customers."
Lee Holdsworth, founder of WhiteNoise Media
According to Unruly, enjoyment of video ads increases purchase intent by 97% and brand association by 139%, so by generating regular, engaging video content, Aldi can continue to penetrate the UK market and secure brand loyalty. A supermarket that was once in the peripheral area of the industry is now enjoying its place as the 6th biggest chain in the country, overtaking Waitrose.
Lee Holdsworth, founder of WhiteNoise Media, said:
“We are living in a fast growing world of ever increasing online engagement, so greater content and video marketing is a key way to engage your customers. Aldi are switched on to fast, consumable content that entertains and engages their customers. WhiteNoise Media are proud to be working with such a well respected brand ”
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