The two and a half hour sessions will be open to people from the wider business community, to give an overview of how PR can raise the profile of their work, and provide practical tips to help them better tell their story.
Hosted at Scriba PR’s new headquarters in the loft of Heritage Exchange, Lindley, the first workshop will take place on Thursday 13 July, from 9-11.30am. Managing director Katie Mallinson will lead a small group of six will be led through the whole press release process – from taking an effective brief, through to drafting compelling content, pitching and issuing it to journalists.
Commenting on the launch of the training session, Katie said: “Many technical businesses come to us with the key goal of raising their profile in the media. This often boils down to being able to prepare well-written, engaging and newsworthy press releases that will capture the attention of their target audiences – not to mention discerning journalists.
"So, this is a service we happily provide, as we want to empower people to undertake more meaningful conversations with their public, however complex their subject matter."
“So, this is a service we happily provide, as we want to empower people to undertake more meaningful conversations with their public, however complex their subject matter.”
Comprising of group tasks and discussions, the workshop will see Katie showing her ten years’ PR and copywriting experience, providing guidance and advice to business people, as she covers a range of topics surrounding the perfect press release.
And it won’t be a one-off event – the PR specialist is hoping the first session will kick-start a series of wider workshops to come.
Pre-registration for ‘How to write the perfect press release’ is essential, with places costing £99 + VAT per person. Anyone interested in attending the July workshop, or wanting further information about future sessions should contact firstname.lastname@example.org.
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