Karl joins the agency with 14 years’ experience in digital marketing across a range of sectors and will be part of the board, working closely with the senior management team.

Previously, he was Head of Business Development at Return and helped to position the agency commercially. He will use his experience and skills to lead new business at Big Brand Ideas.

Initially attracted to the agency by its intelligent approach to engagement, Hodgson said: “I’m joining Big Brand Ideas at an exciting time. The business has achieved significant growth over the last 24 months due to new client wins and a successful product and proposition focused around content. The opportunity to work with an agency at the forefront of delivering innovative and highly creative solutions for brands was something I couldn’t turn down.

“It was the ambition of the agency and the great people within it that attracted me to join as well as the strength in offering that was addressing the needs of a fragmented and crowded media landscape. Big Brand Ideas has a strong client portfolio and I’m looking forward to using my experience to support ongoing company growth.”

Jon Butler, founder and Managing Director at Big Brand Ideas, said: “Karl brings with him a wealth of digital expertise and ambition for the industry.  His experience and values fit well with our agency vision, making him the perfect addition to our leadership team.  We are looking forward to seeing his expertise being used to advance the growth of the business and build on our portfolio of clients.”

For more information on Big Brand Ideas visit www.bigbrandideas.co.uk

"The opportunity to work with an agency at the forefront of delivering innovative and highly creative solutions for brands was something I couldnt turn down. "
Karl Hodgson, Commercial Director

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