Entirely Marketing


EU Referendum blog leads to American TV appearance for NW employee

EU Referendum blog leads to American TV appearance for NW employee

Penning a blog on the EU referendum has led to an appearance on a top-rated American television show for one Manchester employee.

Rosie Arnold, a copywriter and social media analyst for Manchester-based agency Venn Digital, appeared on Voice of America – the official external broadcasting source of the United States Government – yesterday evening to discuss her blog which documented the UK’s social media response to the ‘Remain’ and ‘Leave’ campaigns.

The current affairs show, which covers the world’s ‘most interesting news stories’ and has 3.7 million likes on Facebook, not to mention 594,000 followers on Twitter reached out to the 23-year-old after reading her in-depth analysis.

Rosie, who made her appearance in the Washington-based studio via Skype, lined up alongside a host of other pundits including  Nicolas Veron, senior fellow at Brussels-based economic policy Think Tank Breugel, Jill Malandrino, Wall Street & Markets correspondent and Vyacheslav Polonski, network scientist at the University of Oxford’s Internet Institute.

Rosie said “I was delighted when the Voice of America got in touch with me on Twitter to say that they’d enjoyed my blog and wanted me to appear on the show. Naturally the referendum has far reaching implications for the global community and it’s great to see that our counterparts across the pond are taking such a keen interest in how the campaign is being perceived on social media. I certainly didn’t expect my blog to lead to an appearance on American television but it just goes to show the connectivity that social media enables and the opportunities that it can unfurl.”

Brian Whigham, managing director of Venn Digital, added: “Venn’s weekly blog has a huge readership but I think all of us were a little surprised, not to mention thrilled, that it led to an appearance on American television for Rosie. I’m very proud of her achievement – at just 23 she is a fantastic ambassador for Venn.”

Rosie’s appearance on Voice of America can be seen here whilst her now-famous blog post can be seen here.

DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.

Get The Entirely Weekly Brief In Your Inbox

Add my business skills


Smith & Smith PR

Smith & Smith PR is a South Manchester public relations agency based in Hale, specialising in consumer, B2B and technical communications. It delivers high-impact technical, trade and professional service PR, inbound marketing, thought leadership, crisis management and social media campaigns that deliver results.

PR The Write Way

PR The Write Way is a Public Relations consultancy, set up by former journalist Angela Belassie. Through widespread media coverage, your organisation will be visible and recognised in your market. This will reassure your existing clients and is very attractive to new clients. Angela Belassie prides herself in getting results without the agency price tag.

Skout PR

PR agency

Skout is a specialist B2B communications and PR agency based in Cheshire, helping its clients build stronger business relationships, exceed marketing goals and sell more, through PR, content programmes and integrated campaigns.

Good Relations Regional

We’re a talented and innovative PRconsultancy with a wealth of experience and a raft of bright, new ideas. we’re committed to doing a great job for our clients and we work hard on our industry understanding, contacts and expertise to make sure we can offer you the very best PR solution for your product or service.

Zeus PR

Zeus PR and Social Media Agency, with offices in Manchester and Cheshire, offers cost effective, targeted and closely monitored strategies to reach and engage with your target customers, building your brand.


Got some News to share? Click here.

Growing Digital Agency Celebrates 3 Years In Business

Orega still welcoming StartMeUp Pitch entries as 15 January deadline approaches

MediaCom in Leeds sees gold with NHS blood campaign

Mostyn Estates talks history of the family at IoD dinner

Digital Agency Adds New Account Manager

Don't let auld acquaintance be forgotten this New Year

New employee advocacy training is set to help businesses grow in the North West

every1 launches FSB's digital magazine as latest addition to redesigned website

Network with the best in the North West at Blackpool Expo 2016

Liverpool John Lennon Airport director touches down at IoD business breakfast

Five winners crowned at first Northern Power Women Awards

Social Chain Awarded Large Digital Agency At Prolific North Awards

Get The Entirely Weekly Brief In Your Inbox

Add my business skills


Manchester Metropolitan University

Business School

Manchester Metropolitan University MMUs Business School, part of the Faculty of Business and Law, is one of the UKs top Business Schools which offers high quality taught responsible management and business courses with professional accreditation and transformational applied research. At Manchester Met, our MBA programme will teach you all the skills you need to move to the next level of your business career. Our engaging course can be tailored to suit your goals with a choice of modules.

WhiteNoise Media

Online Video Marketing

WhiteNoise Media are experts in making your story move audiences. WhiteNoise Media use world class filmmaking and online advertising with cutting edge digital skills to produce online video marketing campaigns that move audiences and create customers. From broadcast TV commercials to fully integrated animation campaigns, we bring brands to life across every imaginable channel and device.