IF - the insight-led creative agency – has developed a new campaign for Knowsley Safari aimed at the family cinema audience.
Coinciding with the release of a number of family films, the 30 second advert, called Adventure Calls, will be shown at cinemas throughout the North West from Friday 15th April.
It features many of the amazing things to do and see at Knowsley Safari: including watching the lions prowling, visiting the murky bat cave and spending time with the playful sea lions. All of which are told from the perspective of a child.
As well as the cinema advert, there will be a six sheet poster campaign in the foyers of selected cinemas across the region which will also promote a 10% off online offer.
Jo Whiteley – creative director at IF – said: “We wanted to make a fast paced, energetic story full of wild encounters that would give viewers a snapshot of the big adventure that awaits them.”
Rachel Scott - marketing director at Knowsley - said: "The large screen format lends itself well to the scale of experience we offer at Knowsley and gives us a perfect chance to target our audience; positioning Knowsley Safari as an exciting adventure for all the family.”
IF developed the creative idea, story board and all supporting design assets. Vizeum acted as the media buying agency and Sky animated and produced the ad.
Knowsley Safari also has a TV campaign airing on Nickelodeon throughout the year with seasonal competition slots.
The full ad can be viewed here.
DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.