Entirely Marketing


Monday November 9 2015

NFU’s Mike Gorton awarded communicator of the year at CIPR North West Award

NFU’s Mike Gorton awarded communicator of the year at CIPR North West Award

The face of the NFU’s campaign against milk price cuts by supermarkets, which saw trolleys full of milk abandoned at checkouts, was awarded Communicator of the Year at the annual Chartered Institute of Public Relations (CIPR) North West PRide Awards.

The protests resulted in dozens of UK media coverage, and Mike Gorton was at the forefront of all media interviews, including with BBC News, BBC 5 Live, Sky News, Reuters, ITV, The Guardian, and BBC North West Tonight.

Mike was recognised for his contribution to the PR and media work surrounding the campaign, at a time when his business was, and is still is, under immense pressure from the cuts.

Abi Owers MCIPR, Chair of CIPR North West and Earned Media Director at McCann Manchester said: “Whether in print format, over the radio airwaves or down the lens of a television camera, Mike has the ability to inform, educate and gain support from his audience.

"Executing a successful media campaign for his industry whilst under the real threat of losing his business, we feel, sets him apart from the crowd this year."

Alder Hey Children's Hospital was one of the big winners at the Chartered Institute of Public Relations’ (CIPR) North West PRide Awards, picking up three gold awards, including two for their campaign “Taking a Fresh look at mental health”, in collaboration with The Fresh Group.

This campaign sought to tackle the stigma around mental health in young people and help those suffering in silence to seek help and information.

The judges were really impressed by the “effective use of young service users to shape, develop and own the tactics, which resulted in the achievement of changed perceptions.”Alder Hey also won best in-house public relations team.

Abi added: “Everyone who has been awarded with, or shortlisted for, a PRide Award this year should be immensely proud of their achievement.

“The PRide Awards ceremony is the most coveted awards event for our industry and presents a great opportunity to showcase the vast array of outstanding talent across the North West. 

“On behalf of our committee, I'd like to offer my sincere congratulations to our gold winners last night, all of whom have demonstrated the highest professional standards of public relations practice.”

The CIPR PRide Awards is the premier UK-wide awards scheme that recognises excellence in public relations and communications work across Scotland, Wales, Northern Ireland and six English regions.

The North West Group has more than 600 members in a region which takes in Cumbria, Lancashire, Greater Manchester, Merseyside, Cheshire, Clwyd and Gwynedd.

Founded in 1948, the CIPR is the professional body for public relations practitioners in the UK. With more than 10,000 members involved in all aspects of public relations, it is the largest body of its type in Europe.


DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.

Discover our Industry Magazines

Discover our UK Regional Magazines

North West Business News, Jobs and Events | Entirely North West UK
East of England Business News, Jobs and Events | Entirely East England UK
Ireland Business News, Jobs and Events | Entirely Ireland
London Business News, Jobs and Events | Entirely London UK
Midlands Business News, Jobs and Events | Entirely Midlands UK
North East Business News, Jobs and Events | Entirely North East UK
Scotland Business News, Jobs and Events | Entirely Scotland
South East Business News, Jobs and Events | Entirely South East UK
South West Business News, Jobs and Events | Entirely South West UK
Wales Business News, Jobs and Events | Entirely Wales
Yorkshire Business News, Jobs and Events | Entirely Yorkshire UK

Smith & Smith PR

Smith & Smith PR is a South Manchester public relations agency based in Hale, specialising in consumer, B2B and technical communications. It delivers high-impact technical, trade and professional service PR, inbound marketing, thought leadership, crisis management and social media campaigns that deliver results.

PR The Write Way

PR The Write Way is a Public Relations consultancy, set up by former journalist Angela Belassie. Through widespread media coverage, your organisation will be visible and recognised in your market. This will reassure your existing clients and is very attractive to new clients. Angela Belassie prides herself in getting results without the agency price tag.

Skout PR

PR agency

Skout is a specialist B2B communications and PR agency based in Cheshire, helping its clients build stronger business relationships, exceed marketing goals and sell more, through PR, content programmes and integrated campaigns.

Good Relations Regional

We’re a talented and innovative PRconsultancy with a wealth of experience and a raft of bright, new ideas. we’re committed to doing a great job for our clients and we work hard on our industry understanding, contacts and expertise to make sure we can offer you the very best PR solution for your product or service.

Zeus PR

Zeus PR and Social Media Agency, with offices in Manchester and Cheshire, offers cost effective, targeted and closely monitored strategies to reach and engage with your target customers, building your brand.