Mold-based Jackson Fire and Security has appointed Outwrite to run an integrated PR and SEO (search engine optimisation) campaign.
The digital agency has been tasked with carrying out media relations, delivering social media training, and providing support for the website through SEO and CRO (conversion rate optimisation).
The campaign will also include e-newsletter activity and drafting case studies to showcase Jackson Fire and Security’s work across the UK.
Outwrite will work alongside the fire and security firm’s internal team to enhance and maintain its reputation.
Steve Jackson, managing director at Jackson Fire and Security, said: “We have experienced solid growth over the last few years and we are seeking to continue on that trajectory.
“Outwrite and its specialist services will play an integral role in helping us to achieve our goals.
“We have come a long way since the days when we just sold fire extinguishers, with us now offering bespoke integrated fire and security solutions for businesses. I’m looking forward to Outwrite raising awareness of our different services and products.”
Outwrite, which is also based in Mold, is celebrating its 21st birthday this year and Jackson Fire and Security is the latest company to join its growing client base.
Managing director, Tracy North said: “Outwrite has been in operation for a similar number of years to Jackson Fire and Security, and I have watched its growth with interest.
“It has a fantastic reputation among its customers and our objective is to ensure a wider number of people are not only aware of the firm, but view it positively.
“By generating and placing high-quality content off- and online, this integrated campaign will allow for consistent messaging and increased brand awareness.”
Formed in 1991, Jackson Fire & Security has built a reputation for quality, reliability and service, and is an NSI gold accredited Siemens partner for its fire alarm systems.
It joins a growing list of clients for Outwrite, which includes the Wales Air Ambulance, civil engineering firm Jones Bros, chemicals manufacturer Synthite, and food waste recycler Biogen.
Outwrite was founded in 1994 and specialises in PR, social media marketing and SEO (search engine optimisation).
For more information visit www.outwrite.co.uk.
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