Entirely Marketing

CHESHIRE MARKETING NEWS


Specialist PPC agency Tiger Eye Digital launches


Tiger Eye Digital, a specialist pay-per-click agency has been launched in Cheshire today by two experienced digital marketers.



Specialist PPC agency Tiger Eye Digital launches

Tiger Eye Digital is the new pay-per-click (PPC) agency launched today by senior marketers Davor Parker and Laura Blackburn.

The founders of the new Warrington-based agency met while working together at Citybase, an online booking agent for serviced apartments.  Effective PPC activity was a major contributor of growth to the business which saw annual booking values climb to £20m.

Parker, who was managing director of Citybase, exited the business shortly after it was acquired by rival agency SilverDoor in May 2016. Blackburn handled all the paid online marketing requirements at the company.

Tiger Eye will service clients directly as well as providing ‘white label’ PPC services to other marketing agencies in the region. Core services include setup and management of PPC campaigns across all major platforms including; Google Adwords, Bing, Facebook, Twitter, Linkedin, as well as remarketing.

The PPC, or paid search advertising, market in the UK grew 15.3% to £4.36bn – a 51% share of digital ad spend, according to the latest statistics released by the Internet Advertising Bureau (IAB).

Tiger Eye, which is already hunting for experienced PPC marketers in the region to join the agency, says it is targeting leisure, professional services and e-commerce clients who spend anywhere between £1000 and £20,000 per month on clicks.

The agency has kicked off with a strong marketing campaign to generate awareness during Q1 of 2017. Activity includes PR, social media, direct mail and PPC.

Tiger Eye says fixed fees, flexible contracts and a transparent approach to business is long overdue in a sector that has traditionally been seen by most agencies as a side-line. By making PPC the sole focus of the agency, the directors believe that rapid growth will ensue.

Davor Parker, managing director of Tiger Eye, which will service clients in Manchester, Liverpool, Lancashire and Cheshire said:

"Ultimately, what matters to clients is the revenue created by our activity and we cant wait to get started. If our clients grow, we grow. Its as simple as that."
Laura Blackburn



“I’m excited to launch what I know will be a successful agency. Our niche in PPC makes us the perfect partner for other marketing agencies too who often don’t have a dedicated PPC team.

“Our philosophy of fixed fees and flexible contracts means that clients can be assured of their costs from the outset. After spending more than a decade client side, growing an online business, I feel that I’ve got a good grasp of what clients want from their PPC activity.

“I’m delighted to launch the agency with my colleague Laura, who was the brains behind much of our growth in my previous business with her PPC campaigns.”

Laura Blackburn, digital marketing director of Tiger Eye, said:

“I’m looking forward to bringing the same level of success we’ve both had in the past to our client campaigns during 2017. PPC is a dynamic discipline and too many companies are wasting money on poorly executed campaigns.

“Ultimately, what matters to clients is the revenue created by our activity and we can’t wait to get started. If our clients grow, we grow. It’s as simple as that.

“I’m confident clients will appreciate our candid style of business and be inspired by the fact that we’ve done PPC ourselves for our own multi-million business starting with spending just a few pence to get that first click.”

Tiger Eye is offering a free audit for clients who want a second look at their current PPC campaigns.

See www.tigereyedigital.com and follow @TigerEyeDigital.




DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.







Smith & Smith PR


Smith & Smith PR is a South Manchester public relations agency based in Hale, specialising in consumer, B2B and technical communications. It delivers high-impact technical, trade and professional service PR, inbound marketing, thought leadership, crisis management and social media campaigns that deliver results.






PR The Write Way


PR The Write Way is a Public Relations consultancy, set up by former journalist Angela Belassie. Through widespread media coverage, your organisation will be visible and recognised in your market. This will reassure your existing clients and is very attractive to new clients. Angela Belassie prides herself in getting results without the agency price tag.






Skout PR

PR agency


Skout is a specialist B2B communications and PR agency based in Cheshire, helping its clients build stronger business relationships, exceed marketing goals and sell more, through PR, content programmes and integrated campaigns.






Good Relations Regional


We’re a talented and innovative PRconsultancy with a wealth of experience and a raft of bright, new ideas. we’re committed to doing a great job for our clients and we work hard on our industry understanding, contacts and expertise to make sure we can offer you the very best PR solution for your product or service.






Zeus PR


Zeus PR and Social Media Agency, with offices in Manchester and Cheshire, offers cost effective, targeted and closely monitored strategies to reach and engage with your target customers, building your brand.






RECOMMENDED FOR YOU ON ENTIRELY NORTH WEST