Tiger Eye Digital is the new pay-per-click (PPC) agency launched today by senior marketers Davor Parker and Laura Blackburn.
The founders of the new Warrington-based agency met while working together at Citybase, an online booking agent for serviced apartments. Effective PPC activity was a major contributor of growth to the business which saw annual booking values climb to £20m.
Parker, who was managing director of Citybase, exited the business shortly after it was acquired by rival agency SilverDoor in May 2016. Blackburn handled all the paid online marketing requirements at the company.
Tiger Eye will service clients directly as well as providing ‘white label’ PPC services to other marketing agencies in the region. Core services include setup and management of PPC campaigns across all major platforms including; Google Adwords, Bing, Facebook, Twitter, Linkedin, as well as remarketing.
The PPC, or paid search advertising, market in the UK grew 15.3% to £4.36bn – a 51% share of digital ad spend, according to the latest statistics released by the Internet Advertising Bureau (IAB).
Tiger Eye, which is already hunting for experienced PPC marketers in the region to join the agency, says it is targeting leisure, professional services and e-commerce clients who spend anywhere between £1000 and £20,000 per month on clicks.
The agency has kicked off with a strong marketing campaign to generate awareness during Q1 of 2017. Activity includes PR, social media, direct mail and PPC.
Tiger Eye says fixed fees, flexible contracts and a transparent approach to business is long overdue in a sector that has traditionally been seen by most agencies as a side-line. By making PPC the sole focus of the agency, the directors believe that rapid growth will ensue.
Davor Parker, managing director of Tiger Eye, which will service clients in Manchester, Liverpool, Lancashire and Cheshire said:
“I’m excited to launch what I know will be a successful agency. Our niche in PPC makes us the perfect partner for other marketing agencies too who often don’t have a dedicated PPC team.
“Our philosophy of fixed fees and flexible contracts means that clients can be assured of their costs from the outset. After spending more than a decade client side, growing an online business, I feel that I’ve got a good grasp of what clients want from their PPC activity.
“I’m delighted to launch the agency with my colleague Laura, who was the brains behind much of our growth in my previous business with her PPC campaigns.”
Laura Blackburn, digital marketing director of Tiger Eye, said:
“I’m looking forward to bringing the same level of success we’ve both had in the past to our client campaigns during 2017. PPC is a dynamic discipline and too many companies are wasting money on poorly executed campaigns.
“Ultimately, what matters to clients is the revenue created by our activity and we can’t wait to get started. If our clients grow, we grow. It’s as simple as that.
“I’m confident clients will appreciate our candid style of business and be inspired by the fact that we’ve done PPC ourselves for our own multi-million business starting with spending just a few pence to get that first click.”
"Ultimately, what matters to clients is the revenue created by our activity and we cant wait to get started. If our clients grow, we grow. Its as simple as that."
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