Entirely Marketing


every1 launches FSB's digital magazine as latest addition to redesigned website

Marketing agency every1 has successfully delivered the latest addition to the new Federation of Small Businesses (FSB) website its digital membership magazine.

every1 launches FSB's digital magazine as latest addition to redesigned website

The magazine, First Voice, which was launched recently, is a bimonthly publication for FSB members. The digital version includes additional information to the printed magazine and has been designed and developed so it is easily accessible to members. It is also mobile friendly, so they can view it in transit.

First Voice contains articles about issues in the small business community, how-to guides, advice and opinion pieces. Magazine content, which is exclusive to the online addition, includes white papers, webinars and infographics.

every1’s web development team worked closely with FSB and its branding partner to complete the website, from the consultation and scoping stage to launching the site. 

The Lancashire agency won the competitive pitch against 19 others agencies. After phase one went live at the end of November 2015, it worked with FSB to develop phase two, with First Voice being the latest addition to the site. 

Every1 Technical Director Chris Green said: “FSB wants to be the destination hub for small businesses. This means acquiring new members as well as retaining existing ones, providing support and guidance that can be easily found, and having its value as an authority widely recognised.

“In addition to helping FSB achieve all this, First Voice represents the eyes and ears of the small business industry. It keeps SMEs easily informed about developments in the sector, and while they are on the go, giving them the support and help they need to achieve their ambitions.”

The website, which coincided with the launch of FSB’s new branding, was immediately well received by its members and the wider business sector.

Rt Hon Anna Soubry MP, Minister of State (Minister for Small Business, Industry and Enterprise) for the Department for Business, Innovation and Skills, tweeted at the time of the website’s launch: “Excellent new website and service for small business”. (see attached image)

In helping to develop the website, every1 was involved in a series of workshops to help FSB explore the requirements of its users and stakeholders, then used this information to create wireframes (page structure and site flow), and design page layouts and different design views (to incorporate difference in device screen sizes).

The agency then mapped the complex user journeys – how website visitors will move through the site in search of information – so the FSB’s members (and thousands of non-member visitors) can easily find what they are looking for. The site was also built within an enterprise level content management platform that enhances how FSB and SMEs engage with each other.

Chris said: “The legacy site had done an excellent job, but it was more than 10 years old. Users have different expectations of how sites should look and behave now, and search engines have particular requirements too. The launch of a new website that meets these needs, and the objectives of FSB and its stakeholders, is very timely.”

“Now SMEs get easier access to the most up-to-date information, and the new site retains the search engine authority that the legacy site had successfully built,” he added.

DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.

Get The Entirely Weekly Brief In Your Inbox

Add my business skills


Zen Web Solutions

Zen Web Solutions (ZWS) is a full service digital marketing agency, based in Rochdale, Greater Manchester. Offering a complete range of online digital services, including; Website design and development and Digital marketing services, Zen Web Solutions pride themselves on their ability to combine creativity and technical expertise to deliver complete digital solutions.


Digital Marketing

Award Winning digital marketing from novi.digital, the new name for SEO 247


Digital Marketing Agency

SearchQuest is a digital marketing agency in Lancaster specialising in all areas of digital marketing. The company are one of the oldest internet agencies in the UK and increasingly one of the most decorated. An original leader in search engine optimisation, SearchQuest are now delivering all facets of digital marketing for businesses, charities and public sector bodies aiming to reach their audience. For more information about SearchQuest and their services, visit httpwww.searchquest.co.uk

Manchester Metropolitan University

Business School

Manchester Metropolitan University MMUs Business School, part of the Faculty of Business and Law, is one of the UKs top Business Schools which offers high quality taught responsible management and business courses with professional accreditation and transformational applied research. At Manchester Met, our MBA programme will teach you all the skills you need to move to the next level of your business career. Our engaging course can be tailored to suit your goals with a choice of modules.

WhiteNoise Media

Online Video Marketing

WhiteNoise Media are experts in making your story move audiences. WhiteNoise Media use world class filmmaking and online advertising with cutting edge digital skills to produce online video marketing campaigns that move audiences and create customers. From broadcast TV commercials to fully integrated animation campaigns, we bring brands to life across every imaginable channel and device.


Got some News to share? Click here.

Growing Digital Agency Celebrates 3 Years In Business

Orega still welcoming StartMeUp Pitch entries as 15 January deadline approaches

MediaCom in Leeds sees gold with NHS blood campaign

Mostyn Estates talks history of the family at IoD dinner

Digital Agency Adds New Account Manager

Don't let auld acquaintance be forgotten this New Year

New employee advocacy training is set to help businesses grow in the North West

every1 launches FSB's digital magazine as latest addition to redesigned website

Network with the best in the North West at Blackpool Expo 2016

Liverpool John Lennon Airport director touches down at IoD business breakfast

Five winners crowned at first Northern Power Women Awards

Social Chain Awarded Large Digital Agency At Prolific North Awards

Get The Entirely Weekly Brief In Your Inbox

Add my business skills


Red Cow Media

SEO Manchester

Red Cow Media are an award winning digital marketing agency based in the heart of Manchester. We specialise in SEO, PPC, Social Media, Retargeting and many other aspects of digital.

Ben Osu

Communications ConsultantPresenter Host

- Event HostCompereInterviewerPresenter- Public Speaker- Communications and Engagement-Business Development