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Bloggers and Brands Unite in Manchester for the Business of Blogging


Manchesters top bloggers, digital influencers and a handful of the citys coolest brands, are coming together to generate a lively discussion about the Business of Blogging'.



Bloggers and Brands Unite in Manchester for the Business of Blogging

The free event is being held by OGS Works at Old Granada Studios on the evening of the 29th September from 6pm to 8pm and comes at a time when blogging is at a record high.

Hosted by Byron Evans, the event aims to shape an insightful discussion, exploring:

·        How bloggers or digital influencers can make a business from their presence in the online world

·        How brands build and maintain a relationship with bloggers

·        And ultimately looking at what the secrets are to brands and bloggers making their mark in a competitive and growing online community are.

The event will culminate with an open mic where a number of businesses and bloggers can pitch their ideas (in 60 seconds) and gain feedback from the panel.

Matthew Farnworth the Community Manager for Yelp in Manchester said: “With the way that technology has changed the world, blogging, in my eyes, has become a much-accelerated word-of-mouth. No longer does someone’s opinion travel to just their close friends. Blogging gives ordinary, local people the opportunity to be seen and heard and appreciated on a mass scale – on anything from cocktails to current affairs and pizza to politics. Yelp is the ultimate local city guide. It is shaped by local people who know and love the city and so blogging is an essential part of bringing that to life”.

It's generally recognised that the first blog was Links.net, created by Justin Hall, while he was a Swarthmore College student in 1994. At that time, they weren't called blogs, and he just referred to it as his personal homepage. It wasn't until 1997 that the term “weblog” was coined.

A few interesting facts about blogging…..

·        23 % of Internet time is spent on blogs and social networks. (Barnraisersllc)

·        Bloggers between the ages of 21 and 35 dominate blogging, totaling more than 53%. (Sysomos)

"We have so many cool brands and businesses based within OGS Works, many whom are building their business through blogging and social media platforms. "
Tanya Grady



·        There are more than 80 known languages utilised in the blogosphere. (The Future Buzz)

·        Blog posts that were shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all. (U.addresstwo)

·        According to 78% of chief marketing officers, custom content will be the champion of marketing tactics in the future. (HanleyWood)

·        Images in articles tend to boost the number of views by 94%.  (Jeff Bullas)

·        Blogs are used by upwards of 30% of B2B companies that embrace social media. (Insideview)

·        Blogs are 63% more likely to influence purchase decisions than magazines. (Contentplus)

·        Most people read 5 – 10 blogs per day

·        People prefer reading a blog on a Monday and Thursday.

To register for your free space, go to:
https://www.fatsoma.com/business/pages/businessofblogging

If you’d like to take part in the Open Mic, email [email protected]




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