Entirely Marketing

MANCHESTER MARKETING NEWS


Leading genetics institute turns to North West consultancies for rebrand


Working together, Manchester-based creative management consultancy Squad and independent brand strategist Claire Rigby have unveiled their rebranding of the Wellcome Sanger Institute.



Leading genetics institute turns to North West consultancies for rebrand

Working together, Manchester-based creative management consultancy Squad and independent brand strategist Claire Rigby have unveiled their rebranding of the Wellcome Sanger Institute - one of the world’s leading genomics research facilities.

Based in Cambridge and funded by the charity, Wellcome, the Institute is recognised as having made the single biggest contribution to what is considered the gold standard sequencing of the human genome.

The Institute wanted to move away from the well-used double helix image of DNA to develop a new visual identity that would more accurately reflect the scale and ambition of its work, as well as the pace of its science. Squad and Claire Rigby – both based in Manchester – collaborated to create a new visual identity that is now being rolled out across the Institute’s website and other marketing collateral.

"Sanger's new logo was born of data points and real imagery from the science, yet reimagined in a dynamic, fluid and progressive way. "
Dave Barraclough, Creative Partner at Squad



Steve Palmer, Director of Communications at the Wellcome Sanger Institute, said: “The Institute exists to tackle the biggest, toughest challenges in genomics today. This new identity provides us with a creative expression that conveys this sense of scale and ambition.”

Dave Barraclough, Creative Partner at Squad, explained: “Sanger’s new logo was born of data points and real imagery from the science, yet reimagined in a dynamic, fluid and progressive way. Through the exploration of size and patterns inspired by the research within the Institute, we created a visual language with endless opportunities.”

Commenting on the Institute’s old logo, Claire Rigby said, “The double helix had become a much used (and abused) visual reference for DNA, and no longer reflected the complexity or scale of the science at Sanger. The Institute has been at the forefront of genomics for the last 25 years and continues to lead the field. It was time to refresh and modernise the way it presents and communicates itself to the world.”

 




DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.







Manchester Metropolitan University

Business School


Manchester Metropolitan University MMUs Business School, part of the Faculty of Business and Law, is one of the UKs top Business Schools which offers high quality taught responsible management and business courses with professional accreditation and transformational applied research. At Manchester Met, our MBA programme will teach you all the skills you need to move to the next level of your business career. Our engaging course can be tailored to suit your goals with a choice of modules.






Red Cow Media

SEO Manchester


Red Cow Media are an award winning digital marketing agency based in the heart of Manchester. We specialise in SEO, PPC, Social Media, Retargeting and many other aspects of digital.






Buffalo7

PowerPoint Presentation Design Agency


We create stunning presentations that are dynamic and interactive, while remaining editable and easy to use.When it comes to PowerPoint, we've seen it all and created the best of it. If you can dream it, our creative team can design and develop it or even hack PowerPoint to make it happen.Were a PowerPoint design agency and presentations are our one and only passion whatever solution you need, weve got you covered.






Buffalo7

PowerPoint Presentation Design Agency


We create stunning presentations that are dynamic and interactive, while remaining editable and easy to use.When it comes to PowerPoint, weve seen it all and created the best of it. If you can dream it, our creative team can design and develop it or even hack PowerPoint to make it happen.Were a PowerPoint design agency and presentations are our one and only passion whatever you need, weve got you covered.






Red Russian PR


Red Russian PR is a media relations company incorporating innovative and dynamic marketing strategies for an eclectic mix of highly creative individuals and companies. Our objective is to elevate company profiles to specific consumer demographics to create exposure and awareness through relevant media channels.






RECOMMENDED FOR YOU ON ENTIRELY NORTH WEST