The revealing read contains advice that helped turn ASDA, Centre Parcs, Oxfam and Amnesty International among other household names into online powerhouses.
And the authors claim the e-book, which will be free to download, is just as relevant to small start-up businesses as it is to high street giants.
The book entitled ‘DIY Digital Transformation – A Shift in Thinking’ will be released by Manchester’s flagship digital studio Code Computerlove, after it implemented its gospel of ‘radical and cultural shift without upheaval’ into some of the UK’s most loved brands.
The e-book, which will be available from the Code Computerlove website from August 18, encourages a company ethos of customer empathy that explores customer journeys to the point of purchase, anticipating customer needs all the way.
Louis added: “All departments own customer information but they rarely share it. But together they can develop a better understanding of customers. It’s worked wonders for a number of big businesses we help. Brands like Brother, HMV, the Woodland Trust and Chester Zoo have experienced huge advances as a result of this philosophy.
"The book is about adopting a more connected approach to the work place, about bringing together all departments including marketing, customer service and IT to share knowledge, insights and practices"
“Businesses must put the customer at the forefront of their mind, rather than assuming they need to impress them with a new grand digital offering. That means transformation is driven from the front line where the customer meets the business, so insight moves in a bottom to top direction instead of digital being delivered through top-down instruction.
“It naturally adds transparency to any business too, which is something every customer appreciates,” he explained.
The book also expounds the benefits of repeating what works, rigorous testing, embracing failures – of which it warns there can be many – and leveraging technologies that allow staff to communicate in a fluid cross-departmental manner.
It will be available through ‘Code’ and can delivered by email or downloaded from the company’s website. Hard copies are also available on request.
DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.