Entirely Marketing

MANCHESTER MARKETING NEWS


New technology connects call revenue to marketing activity in seconds


New Smart Match software to change way marketing teams buy and attribute media



New technology connects call revenue to marketing activity in seconds

Call Intelligence platform, ResponseTap, has developed a new feature, Smart Match, that allows users to see the exact value of each inbound customer call and attribute it to the marketing source, even down to the keyword.

The revolutionary tool will propel the use of data to optimise campaigns for both in-house marketers and marketing agencies, as well as allowing agencies with call-centric clients to report on exact ROI.

Until now, to connect call revenue to marketing activity required contact centre agents to manually key values into a separate system, or use an integration to their CRM system, which wasn’t always accurate or possible.

Now using Smart Match, marketers can, with zero integration, attribute the phone call sale to every marketing touchpoint that happened before the call.

"Smart Match is the missing piece of the reporting puzzle for marketers."
Nick Ashmore, VP of Marketing, ResponseTap



Nick Ashmore, Vice President of Marketing at ResponseTap, said: “Smart Match is the missing piece of the reporting puzzle for marketers. Not only can you optimise campaigns based on how many calls each campaign generated, but you can tailor your approach based on the revenue or profit generated. It’s simple using Smart Match to discover the sources that drive your highest value phone sales.

“In some particularly call centric industries, such as travel, automotive and financial services, understanding the journey that a customer takes before they pick up the phone is invaluable to attributing marketing spend accurately and increasing sales.

“Our first customers to use Smart Match have seen incredible results, with one customer reporting over ten hours of team time being saved each week by removing the need to manually upload call data. That, and the ability to so easily attach values to every call so that campaigns can be optimised, is ground-breaking for our customers.”

One such customer, Simon Hoe, Global Head of Digital at Cruise 1st, said of Smart Match: “Being able to track the lead source and then assign a revenue and margin value has been a major breakthrough for us.”

For more information, or to arrange a free Smart Match demonstration, visit https://www.responsetap.com/smart-match/ or call 0800 084 6635




DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.





Get The Entirely Weekly Brief In Your Inbox



Manchester Metropolitan University

Business School


Manchester Metropolitan University MMUs Business School, part of the Faculty of Business and Law, is one of the UKs top Business Schools which offers high quality taught responsible management and business courses with professional accreditation and transformational applied research. At Manchester Met, our MBA programme will teach you all the skills you need to move to the next level of your business career. Our engaging course can be tailored to suit your goals with a choice of modules.






WhiteNoise Media

Online Video Marketing


WhiteNoise Media are experts in making your story move audiences. WhiteNoise Media use world class filmmaking and online advertising with cutting edge digital skills to produce online video marketing campaigns that move audiences and create customers. From broadcast TV commercials to fully integrated animation campaigns, we bring brands to life across every imaginable channel and device.






Red Cow Media

SEO Manchester


Red Cow Media are an award winning digital marketing agency based in the heart of Manchester. We specialise in SEO, PPC, Social Media, Retargeting and many other aspects of digital.






Buffalo7

PowerPoint Presentation Design Agency


We create stunning presentations that are dynamic and interactive, while remaining editable and easy to use.When it comes to PowerPoint, we've seen it all and created the best of it. If you can dream it, our creative team can design and develop it or even hack PowerPoint to make it happen.Were a PowerPoint design agency and presentations are our one and only passion whatever solution you need, weve got you covered.






Buffalo7

PowerPoint Presentation Design Agency


We create stunning presentations that are dynamic and interactive, while remaining editable and easy to use.When it comes to PowerPoint, weve seen it all and created the best of it. If you can dream it, our creative team can design and develop it or even hack PowerPoint to make it happen.Were a PowerPoint design agency and presentations are our one and only passion whatever you need, weve got you covered.






RECOMMENDED FOR YOU ON ENTIRELY NORTH WEST






















Windermere guest house is home to 300 bears


Visitors to a Windermere guest house might occasionally be joined in the dining room or sitting room by an unexpected character a teddy bear.The extra guest will be one of the collection of more than 300 bears owned by Mary and Philip Burton who run the guest house 1 Park Road