Creative communications agency, Refinery, has launched its new brand awareness campaign for VARTA Consumer Batteries – a long-established European battery brand which is set to challenge market giants, such as Duracell and Energizer in the UK.
Having been briefed to focus on the emotional rather than functional benefits, Refinery’s resulting ‘powering the moment’ campaign connects with consumers by positioning VARTA as the battery brand that’s most suited to people’s real life needs; powering the devices that create memorable moments for the whole family.
The roll-out includes a five-month TV sponsorship package, with idents that will run across channels and programmes including, Discovery’s Homes Under the Hammer, Animal Planet’s Treehouse Masters and Quest’s Build, Buy or Restore? as well as OOH advertising in the form of six sheets.
"Were proud to launch this fun, creative campaign that engages with consumers on a personal level by tapping into real-life family moments."
Refinerys managing director Nigel Papworth
Commenting on the launch, Refinery’s managing director Nigel Papworth says: “We’re proud to launch this fun, creative campaign that engages with consumers on a personal level by tapping into real-life family moments. Now armed with these striking communications, VARTA is in a strong position to raise its profile within the UK and take on the market leaders in a big way.”
VARTA was established in 1887 and appointed Refinery earlier this year to head up its first UK campaign since becoming the only branded batteries to be supplied by B&Q and Screwfix – a significant breakthrough in the DIY sector.
Take a look at the series of VARTA’s consumer-targeted idents created by the Refinery team here < https://vimeo.com/181166759/0a7f4e57fb>.
For further information visit www.refinerygroup.co.uk
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