Entirely Marketing

NORTHWEST MARKETING NEWS

Tuesday March 19 2019


RetroFuzz help Wrangler deliver first experiential retail and digital collection




RetroFuzz help Wrangler deliver first experiential retail and digital collection

RetroFuzz recently worked on “Wrangler Icons” - a global campaign from the denim giant that centres around the brands rich connections to music and the iconic figures such as Mick Jagger, Freddie Mercury and Debbie Harry who have all rocked Wrangler.

As part of their ongoing relationship with Wrangler, RetroFuzz were asked to consult on how to implement and deliver the campaign across their eCommerce channel. Drawing upon their years of customer research on the platform, RetroFuzz helped create shoppable user journeys that made best use of the campaign assets.

At the heart of this campaign was a need for Wrangler to tell authentic, exciting, stories that engaged and immersed consumers and included an experiential “Music Studio” themed retail store in London’s Soho. RetroFuzz created 360° photography to create an engaging presence across digital channels and drive awareness of the store.

 

 

“We’ve seen that smart use of content throughout the customer journey can deliver real impact to eCommerce performance, so by creating 360°photography for the brands own website, as well as Virtual Reality, Google Maps and Social Networks will not only take the London popup experience to the digital world, but play a key role in the impact of the campaign.”

Matt Kendall  Creative Director - RetroFuzz

 

 

“Retail as we know it is changing and Wrangler are leading the way.  We are proud to have worked on a campaign that fronts up to the current challenges in retail and aims to always put the customer experience first however the consumer may choose to interact with the brand. It’s always amazing to have RetroFuzz  as part of the the extended Wrangler team”

Matthew Janes  Marketing Director - Wrangler EMEA

 



"We have seen that smart use of content throughout the customer journey can deliver real impact to eCommerce performance and play a key role in the impact of the campaign."
Matt Kendall, Creative Director - RetroFuzz








DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.






Discover our Industry Magazines
















Discover our UK Regional Magazines


North West Business News, Jobs and Events | Entirely North West UK
East of England Business News, Jobs and Events | Entirely East England UK
Ireland Business News, Jobs and Events | Entirely Ireland
London Business News, Jobs and Events | Entirely London UK
Midlands Business News, Jobs and Events | Entirely Midlands UK
North East Business News, Jobs and Events | Entirely North East UK
Scotland Business News, Jobs and Events | Entirely Scotland
South East Business News, Jobs and Events | Entirely South East UK
South West Business News, Jobs and Events | Entirely South West UK
Wales Business News, Jobs and Events | Entirely Wales
Yorkshire Business News, Jobs and Events | Entirely Yorkshire UK


Manchester Metropolitan University

Business School


Manchester Metropolitan University MMUs Business School, part of the Faculty of Business and Law, is one of the UKs top Business Schools which offers high quality taught responsible management and business courses with professional accreditation and transformational applied research. At Manchester Met, our MBA programme will teach you all the skills you need to move to the next level of your business career. Our engaging course can be tailored to suit your goals with a choice of modules.






Red Cow Media

SEO Manchester


Red Cow Media are an award winning digital marketing agency based in the heart of Manchester. We specialise in SEO, PPC, Social Media, Retargeting and many other aspects of digital.






Buffalo7

PowerPoint Presentation Design Agency


We create stunning presentations that are dynamic and interactive, while remaining editable and easy to use.When it comes to PowerPoint, we've seen it all and created the best of it. If you can dream it, our creative team can design and develop it or even hack PowerPoint to make it happen.Were a PowerPoint design agency and presentations are our one and only passion whatever solution you need, weve got you covered.






Buffalo7

PowerPoint Presentation Design Agency


We create stunning presentations that are dynamic and interactive, while remaining editable and easy to use.When it comes to PowerPoint, weve seen it all and created the best of it. If you can dream it, our creative team can design and develop it or even hack PowerPoint to make it happen.Were a PowerPoint design agency and presentations are our one and only passion whatever you need, weve got you covered.






Red Russian PR


Red Russian PR is a media relations company incorporating innovative and dynamic marketing strategies for an eclectic mix of highly creative individuals and companies. Our objective is to elevate company profiles to specific consumer demographics to create exposure and awareness through relevant media channels.






RECOMMENDED FOR YOU ON ENTIRELY NORTH WEST