Entirely Marketing

BRISTOL MARKETING NEWS


Make way for the millennials - the next generation of consumer




Make way for the millennials - the next generation of consumer

Like it or not, millennials are the next era of consumer to change the way businesses approach customer satisfaction and engagement.  Unlike previous generations, the millennials seek a fast and seamless customer service with high value and personality. Raised in a time of rapid technological change, this bunch looks for an integrated, easily accessible experience across various media platforms to consume content on the go.

Our in-house millennials expert, Becky Woodington tells you everything you need to know about this new generation.  (And, she explains why your business needs to take notice too. Helpful, hey?)

 

Who are the millennials?

The term millennials was originally described by historians William Strauss and Neil Howe to define a generation born between 1982-2004. They identified that this generation has lived through a time of rapid cultural and technological change. This gives them a set of priorities and expectations different from previous generations.

There are approximately 16.2 million millennials living in the UK. They are considered to be a ‘tech savvy’ generation that integrates social media and other types of digital platforms throughout their everyday lives.

Millennials are constantly up-to-date with the latest trends and technologies. And this means businesses that want to connect with them must respond accordingly.

 

Marketing to the millennials: What do we need to know? 

‘Tech Savvy’ – Millennials feel that social media has a place in today’s society, with 90% owning a Facebook account and a further 96% owning a smartphone.

‘Impatient’ – 70% of millennials agree they are impatient. This means that an instant, flawless delivery is the expected standard for businesses.

‘On the go’ – Millennials look for an integrated seamless consumer experience that unifies information through various media platforms. This bunch of consumers are able to transition across multiple platforms on the go and expect the same standard of service regardless of media channel.

‘A tailored experience’– Millennials seek an easily accessible, on the go customer experience that is optimized through cross channel marketing. This means today’s businesses must utilise and tailor the delivery of their customer service through various digital platforms.

‘Engagement’– Millennials want fast and on the go content that can be easily accessible across numerous digital and social media platforms. Millennials look for fun and easily digestible information. This includes blog posts, images and infographics which are shown to be the highest reached content for this generation.

‘Personality’- 94% of  Millennials feel it’s important to have a unique identity. Millennials prefer personal interaction through customer service engagement on social media.

‘Relevant’- Millennials are defined as a generation which experience different economical, political and social issues if compared to previous, earlier generations. They express different views on these matters. Targeting communities that are heavily involved with social issues is likely to have a strong influence on millennials and their social identities.

Sense of purpose’ – Millennials need a purpose for everything. Professionals cannot simply expect millennials to engage without the sense of meaning and purpose. This includes the interest of specific causes or charities which can show great benefit from participation.

‘Reward’ – Incentives and competition are said to further millennial participation. According to a recent study 44% of millennials are willing to promote products or service through social media in exchange for rewards.

‘Influenced’ – 72% of millennials say that they are highly influenced by their friends and peers at work. Millennials are also suggested to be further influenced through social media and WOM (word of mouth) to share opinions and make informed decisions.

‘Connected & In Tune’

Millennials have been brought up with technology at their fingertips. They are more connected and in-tune with technology and online culture than any other generation. They expect a fast and flawless service on demand and seek services which can be accessible on the go.

‘Fast & Fun’

For maximum millennial engagement information needs to be fast and fun. This has to be coupled with a sense of purpose and benefit for the consumer through discounts and/or competitions.

‘Brand aware’

Millennials are found to engage more with companies and brands that share an interest in charities and causes that have a positive outcome through consumer engagement.

Curious?                           

Want to find out more about marketing to millennials? Drop the Content Coms team a line and let’s talk about a whole new generation…






DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.





Get The Entirely Weekly Brief In Your Inbox


Add my business skills


BRISTOL MARKETING PROFILES
MOST SHARED


Manchester Metropolitan University

Business School


Manchester Metropolitan University MMUs Business School, part of the Faculty of Business and Law, is one of the UKs top Business Schools which offers high quality taught responsible management and business courses with professional accreditation and transformational applied research. At Manchester Met, our MBA programme will teach you all the skills you need to move to the next level of your business career. Our engaging course can be tailored to suit your goals with a choice of modules.






WhiteNoise Media

Online Video Marketing


WhiteNoise Media are experts in making your story move audiences. WhiteNoise Media use world class filmmaking and online advertising with cutting edge digital skills to produce online video marketing campaigns that move audiences and create customers. From broadcast TV commercials to fully integrated animation campaigns, we bring brands to life across every imaginable channel and device.






Red Cow Media

SEO Manchester


Red Cow Media are an award winning digital marketing agency based in the heart of Manchester. We specialise in SEO, PPC, Social Media, Retargeting and many other aspects of digital.






Ben Osu

Communications ConsultantPresenter Host


- Event HostCompereInterviewerPresenter- Public Speaker- Communications and Engagement-Business Development






Buffalo7

PowerPoint Presentation Design Agency


We create stunning presentations that are dynamic and interactive, while remaining editable and easy to use.When it comes to PowerPoint, we've seen it all and created the best of it. If you can dream it, our creative team can design and develop it or even hack PowerPoint to make it happen.Were a PowerPoint design agency and presentations are our one and only passion whatever solution you need, weve got you covered.






MARKETING NEWS THIS MONTH

Got some News to share? Click here.

What does branding mean? And what it tells us about sustainability and business




Event company, TLC, Wins Best Business Show TV Award




IF adds to account management team with three new appointments




Bloggers and Brands Unite in Manchester for the Business of Blogging




The rise and rise of Social Chain




Apprentice success inspires MediaCom Birmingham recruitment drive




How a good CRM system makes maintaining great relationships a piece of cake




SALT.agency Appoints John Ward as new director




Milk Jnr's & Kidworks Create Young Explorer Packs for Etihad Airways




Get The Entirely Weekly Brief In Your Inbox


Add my business skills


BRISTOL MARKETING PROFILES
MOST SHARED


Buffalo7

PowerPoint Presentation Design Agency


We create stunning presentations that are dynamic and interactive, while remaining editable and easy to use.When it comes to PowerPoint, weve seen it all and created the best of it. If you can dream it, our creative team can design and develop it or even hack PowerPoint to make it happen.Were a PowerPoint design agency and presentations are our one and only passion whatever you need, weve got you covered.






Smith & Smith PR


Smith & Smith PR is a South Manchester public relations agency based in Hale, specialising in consumer, B2B and technical communications. It delivers high-impact technical, trade and professional service PR, inbound marketing, thought leadership, crisis management and social media campaigns that deliver results.