GB Projects, a commercial furniture manufacturer, has launched a new identity following a successful rebrand by creative digital agency The Bigger Boat.
The design and launch of the new-look website celebrates the Dewsbury firm’s 45-year history, supports the progressive direction of the business and better reflects its high-specification product offering for existing and prospective clients which include HSBC and Nissan.
In addition to showcasing GB Projects’ impressive heritage, the new site provides a visually-engaging insight into the firm, with clear, simplistic online messaging that is easy to navigate and digest. The team also carried out keyword research around the product offering and target markets to ensure the organisation was at the forefront of customers’ minds.
The Bigger Boat’s co-founder and creative director Doug Main ran the four-month project alongside account manager Ruby Ribbons. And, following on from the successful relaunch, the Mirfield-based team is now managing the platform’s ongoing digital marketing outputs through paid search, social media and content.
Eddy Burrows, GB Projects director, said: “We needed an updated brand and website to complement how our business was developing and highlight our manufacturing capabilities and services. We have had several leads come through to our site within a short period since unveiling our new look, so I couldn’t be happier with the end result from The Bigger Boat. This project marks the next chapter for our business growth.”
Doug added: “We’ve built up a great relationship with Eddy and the team and the rebrand is working well and attracting interest for GB Projects. It was an exciting relaunch to be a part of and we have been able to keep that momentum and partnership going since, through our ongoing digital marketing activity.”
The Bigger Boat, based in West Yorkshire, has clients including Little Tikes, Celloglas and CheckFire, and celebrated its ninth anniversary earlier this year.
See GB Projects’ new-look website here: www.gbprojects.co.uk
"We needed an updated brand and website to complement how our business was developing and highlight our manufacturing capabilities and services."
DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.