Entirely Marketing

NORTHWEST MARKETING OPINION

Friday September 30 2016


How a good CRM system makes maintaining great relationships a piece of cake


Keith Irwen talks about how having a good CRM system should make you the star baker! On your marks, get set.....CRM


Keith Irwen

KEITH IRWEN | Leviosa Director and Act CRM Specialist




How a good CRM system makes maintaining great relationships a piece of cake

If the shock news that Love Productions has sold The Great British Bake Off to Channel 4 teaches us anything it is how NOT to do customer relationship management.

The top-rated show had enjoyed seven glorious years at the BBC. Its beloved quintessential Britishness chimed perfectly with nation's broadcaster.

But now the controversial £75m move, amid accusations of greed and disloyalty, has left rather sour taste in the mouth.

It is standard practice to try and avoid this kind of dissatisfaction by really paying attention to what the consumer wants.

Find the sweet spot

Love Productions did not seem realise what their core audience, the Great British Public, felt strongly about.

The more a business know about its customers, the better equipped it will be to keep them them coming back for more.

Data is the key ingredient. A good customer relationship management (CRM) system is a powerful tool that takes all the information collected by the sales teams, customer interaction and online behaviour and analyses it to find out what makes your customers tick.

Right ingredients

Popular presenters Mel and Sue, along with judge Mary Berry, have exited the famous tent leaving permatanned Paul Hollywood facing the prospect of pronouncing on soggy bottoms alone – and it seems the audience will be following the ladies' lead.

Having a great product is not enough if your customers don't like your approach. Knowing who likes to be contacted by email but is positively irritated by phone calls, or at what stage of the sales pipeline a prospect is, is valuable information but a successful business can be drowning in these details before they know it.

Technical challenge

A good CRM system takes all the hard work out of managing the data and transforming it into useable formats that will improve customer retention, identify potential customers, improve organisation and ultimately drive profit up.

It does this by organising your contacts, tracking sales and productivity to reveal opportunities to cross or up-sell to your existing customer base, or attracting new customers and improving customer satisfaction.

Star baker

Here at Leviosa, we find Act! is our star baker. It is an absolute showstopper, in terms of customer relationship management solutions. The customisable system is delivered to clients with the support of our highly experienced consultants.

Training covers the full range of Act! Features - including creating ready-to-use contact databases with a single view of customer information; calendar scheduling; targeting new prospects; managing sales pipelines and coordination of on-line sales team activities - to help make sure our customers are as satisfied with us as yours will be with you.

After all, customer relationship management is what we are all about!

Contact us at www.leviosa.co.uk or call 01204 306834 to discuss the perfect recipe for your new CRM system.



"Here at Leviosa, we find Act! is our star baker. It is an absolute showstopper, in terms of customer relationship management solutions."
Keith Irwen








DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.






Discover our Industry Magazines
















Discover our UK Regional Magazines


North West Business News, Jobs and Events | Entirely North West UK
East of England Business News, Jobs and Events | Entirely East England UK
Ireland Business News, Jobs and Events | Entirely Ireland
London Business News, Jobs and Events | Entirely London UK
Midlands Business News, Jobs and Events | Entirely Midlands UK
North East Business News, Jobs and Events | Entirely North East UK
Scotland Business News, Jobs and Events | Entirely Scotland
South East Business News, Jobs and Events | Entirely South East UK
South West Business News, Jobs and Events | Entirely South West UK
Wales Business News, Jobs and Events | Entirely Wales
Yorkshire Business News, Jobs and Events | Entirely Yorkshire UK


Manchester Metropolitan University

Business School


Manchester Metropolitan University MMUs Business School, part of the Faculty of Business and Law, is one of the UKs top Business Schools which offers high quality taught responsible management and business courses with professional accreditation and transformational applied research. At Manchester Met, our MBA programme will teach you all the skills you need to move to the next level of your business career. Our engaging course can be tailored to suit your goals with a choice of modules.






Red Cow Media

SEO Manchester


Red Cow Media are an award winning digital marketing agency based in the heart of Manchester. We specialise in SEO, PPC, Social Media, Retargeting and many other aspects of digital.






Buffalo7

PowerPoint Presentation Design Agency


We create stunning presentations that are dynamic and interactive, while remaining editable and easy to use.When it comes to PowerPoint, we've seen it all and created the best of it. If you can dream it, our creative team can design and develop it or even hack PowerPoint to make it happen.Were a PowerPoint design agency and presentations are our one and only passion whatever solution you need, weve got you covered.






Buffalo7

PowerPoint Presentation Design Agency


We create stunning presentations that are dynamic and interactive, while remaining editable and easy to use.When it comes to PowerPoint, weve seen it all and created the best of it. If you can dream it, our creative team can design and develop it or even hack PowerPoint to make it happen.Were a PowerPoint design agency and presentations are our one and only passion whatever you need, weve got you covered.






Red Russian PR


Red Russian PR is a media relations company incorporating innovative and dynamic marketing strategies for an eclectic mix of highly creative individuals and companies. Our objective is to elevate company profiles to specific consumer demographics to create exposure and awareness through relevant media channels.






RECOMMENDED FOR YOU ON ENTIRELY NORTH WEST