Entirely Marketing

MANCHESTER MARKETING OPINION


How businesses can tackle CRM with top-flight coaching


CRM enables your team to get the right message to the right person at the right time to achieve your business objectives....making it similar to a game of rugby!


Keith Irwen

KEITH IRWEN | Leviosa Director and Act CRM Specialist




How businesses can tackle CRM with top-flight coaching

For the next two months it is going to be a festival of rugby.

It all kicks off with the HSBC World Rugby Sevens Series in London on May 20 and 21, followed by the the Aviva Premiership final on May 27 at Twickenham.

And the the British and Irish Lions will be touring New Zealand during June.

Everyone on those rugby pitches will have a specific role to play to get the ball to the right player to get it over the tryline successfully.

And effective CRM enables your team to get the right message to the right person at the right time to achieve your business objectives – that's right... JUST like a game of rugby!

Sure, from the outside it just looks like a bunch of burly men throwing themselves around on the floor or rock hard women delivering bone-crunching tackles to all and sundry.

In reality, the craziness is as choreographed by the coach as the mess of mass data is by a good customer relationship management system.

Scrum

A good scrum is all about working together. The whole pack needs to be pushing in the same direction to gain territory.

Using a customer and contact manager that can be shared across the business means sales, marketing, accounting, and stock control are all integrated. Your team can now sing Swing Low Sweet Chariot from the same hymn sheet whether in the office or on the road.

"If a marketing lead has not yet converted, the powerful CRM tools can identify whether is worth continuing to pursue it or strategically kick it into touch."
Keith Irwen



Companies with fully aligned sales and marketing departments experience a 20 per cent jump in annual revenue growth. (Aberdeen Group)

And to be fair, your ears are much less like to resemble cauliflowers after a good day at work than the Lions.

Pass

Knowing when to pass and when to run is one of the most crucial decisions a player makes. With all the knowledge of their team mates' skills and how the opposition is likely to react, a player decides what direction the game will take.

Similarly customer data collected and collated in a CRM system is used to formulate effective strategies.

If a marketing lead has not yet converted, the powerful CRM tools can identify whether is worth continuing to pursue it or strategically kick it into touch.

Try and conversion

Once the ball is over the line and you have a sale, it is time to kick for the conversion.

The R in CRM is for relationship and converting a customer to a repeat buyer requires attention. Email marketing backed by sound data from CRM – or if you will permit me, a 'lineout' to your customers – reminds your customer that together you are a winning team.

Get top flight play-by-play coaching in the ACT! customer relationship management system from Leviosa. Contact us on 01204 306834 or here.




DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.





Get The Entirely Weekly Brief In Your Inbox



Manchester Metropolitan University

Business School


Manchester Metropolitan University MMUs Business School, part of the Faculty of Business and Law, is one of the UKs top Business Schools which offers high quality taught responsible management and business courses with professional accreditation and transformational applied research. At Manchester Met, our MBA programme will teach you all the skills you need to move to the next level of your business career. Our engaging course can be tailored to suit your goals with a choice of modules.






WhiteNoise Media

Online Video Marketing


WhiteNoise Media are experts in making your story move audiences. WhiteNoise Media use world class filmmaking and online advertising with cutting edge digital skills to produce online video marketing campaigns that move audiences and create customers. From broadcast TV commercials to fully integrated animation campaigns, we bring brands to life across every imaginable channel and device.






Red Cow Media

SEO Manchester


Red Cow Media are an award winning digital marketing agency based in the heart of Manchester. We specialise in SEO, PPC, Social Media, Retargeting and many other aspects of digital.






Buffalo7

PowerPoint Presentation Design Agency


We create stunning presentations that are dynamic and interactive, while remaining editable and easy to use.When it comes to PowerPoint, we've seen it all and created the best of it. If you can dream it, our creative team can design and develop it or even hack PowerPoint to make it happen.Were a PowerPoint design agency and presentations are our one and only passion whatever solution you need, weve got you covered.






Buffalo7

PowerPoint Presentation Design Agency


We create stunning presentations that are dynamic and interactive, while remaining editable and easy to use.When it comes to PowerPoint, weve seen it all and created the best of it. If you can dream it, our creative team can design and develop it or even hack PowerPoint to make it happen.Were a PowerPoint design agency and presentations are our one and only passion whatever you need, weve got you covered.






RECOMMENDED FOR YOU ON ENTIRELY NORTH WEST


































Francis House launches moving new video


The seven minute film had its first screening to an audience of five hundred guests attending a Hollywood themed fundraising ball held at The Mere Resort and Spa in Knutsford on Friday December 1.One family who feature are the Brookshaws from AshtonUnderLyne